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Accessible Content in Sign Language: Unlock an Overlooked Market
10 %
Deaf, DeafBlind, and hard of hearing individuals make up about 10% of the population and represent a market segment with significant purchasing power, one that has long been overlooked (Canadian Association of the Deaf, 2015).
100 %
Sign languages are the only languages that are 100% accessible to Deaf, DeafBlind and hard of hearing individuals (Spellun et Kushalnagar, 2018).
ACA
The Accessible Canada Act (ACA) recognizes American Sign Language (ASL), Quebec Sign Language (LSQ) and Indigenous sign languages as the languages most used by Deaf Canadians to communicate (Accessible Canada Act, article 5.1(2)).